These 7 tips are the one’s that are the most important in dramatically increasing your success on eBay. Follow these tips and you will notice increased revenues, happier customers and increased success selling on eBay!

1. Research, Research, Research. One of the first things you can do is to go to the Browse link on the eBay homepage and see if you can find similar items already listed and if there are any active bidders on them. This will help you set your price.

2. Buy a Digital Camera for your photos and learn how to take the clearest, most detailed shots to place on your listing. A close-up lens also comes in handy for smaller items. Good pictures will increase your success rate 50%.

3. Write Good Descriptions. Be honest about the quality, age, condition etc. of the item you are selling. Point out any flaws etc. A potential buyer will trust you more if you are absolutely honest. Especially about any flaws in your item. You want your buyers to see exactly what they will be getting so there are no misunderstandings, which usually result in negative feedback.

4. Time Your Listing Right You never want to list your items so they end during the day, unless it’s the weekend during the day. 7-day auctions work the best unless the item is expensive, then list it as a 10-day. You will pay a little more to do it this way, but it’s worth it to let as many people as possible see your listing. Try to list something everyday from 7pm until 9pm.

The last 4 hours of your auction gets the most clicks. That is the busiest time for bidding on items. If you list too late in the evening, you’ll lose people to sleep or TV. If you start out listing on the weekends especially on a Sunday. If your listings end around 4pm many more people will be home to watch your auctions end! This increases your chances of making more money.

5. Make Payment Easy as possible is also a big deal. A small minority of people still want to pay with check or money order – you need to weigh the pros and cons of dealing with people outside of the electronic payment system. First, it is much slower waiting for mail and matching paper payments with online sales, and there is the added risk of bounced checks after you have shipped products.

6. The Importance of Good Feedback. Your feedback score, as an eBay seller, is of the utmost importance. It’s your online credibility and therefore one of the cornerstones of your business. If your competitor has a higher score—they’ll get the sales. Increase your positive feedback score by:

a. Communicate with your customers & lookers immediately. Answer all questions fully. Keep your buyers informed by email through every step of the sales & shipping period. Send a follow-up email after shipment to make sure your buyer was satisfied.

b. If a buyer is unhappy, do whatever you need to do up to & including a refund to keep them from filing a complaint/losing them as a future customer. Again, respond to their original complaining email that day. Let them know you’ll make sure they are satisfied through the process.

c. Don’t overcharge on shipping. Be fair with your prices. This is one of the areas that triggers a lot of buyer complaints. Get as much as you can on your item but charge reasonably for shipping.

7. Create an Item Title that Sells. ‘Tweaking the Title’ is the single most important element in an eBay listing because buyers search based on the words in the title. Take a look at some successful listings that sold what you want to list and see how they wrote their titles. Your goal should be to fill out the maximum number of characters (in your search title) using as many matching search terms as possible while still clearly describing the item. Go to eBay pulse (pulse.eBay.com) and look at your category to find relevant keywords to include in your title.

From Newsletter # 2 7/1/2010

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